Dubai Real Estate Advertising Rules 2026 From 1 February 2026, Dubai has rolled out the most comprehensive real estate advertising framework the market has ever seen. These regulations fundamentally change how property listings can be promoted—especially across Instagram, TikTok, property portals, WhatsApp broadcasts, and digital media.
The objective is clear: eliminate fake listings, protect investors, and professionalise digital real estate marketing in line with global standards.
If you promote property in Dubai—paid or unpaid—these rules apply to you.
Two-Layer Compliance Is Now Mandatory
Dubai now enforces dual approval for all real estate advertising: one at the property level and one at the advertiser level.
- Trakheesi Advertising Permit (Property-Level Approval)
Every individual property listing must have a unique Trakheesi permit issued by the Dubai Land Department through its electronic system.
Key requirements:
- Each listing (online, print, or social media) needs its own permit
- The permit number must be visible on images, captions, or videos
- Advertising without a permit is illegal—even if the property is genuine
- To apply for Trakheesi, the advertiser must hold a valid RERA broker card issued by the Real Estate Regulatory Agency.
- UAE Media Council Advertiser Permit (Advertiser-Level Approval)
From February 2026 onward, any individual publishing promotional content for third-party products or services must hold an Advertiser Permit from the UAE Media Council.
This applies to:
- Real estate brokers
- Agency owners
- Freelancers
- Influencers
- Anyone posting property content on social media
Important notes:
- Registrations completed before 31 January 2026 received a free 3-year permit
- New applicants may be subject to standard fees
- Even organic (unpaid) promotions are covered under this law
Strict Content & Posting Rules
Beyond permits, Dubai has tightened how listings are published and maintained.
“Just Sold” Announcements
Brokers can post “Sold” or “Just Sold” content only after title deed transfer is officially registered with DLD. Early claims attract penalties.
Mandatory QR Code (Madmoun)
Every ad must include a scannable Madmoun QR code, allowing buyers to instantly verify:
- Property authenticity
- Permit validity
- Legal ownership details
Limited Brokers per Listing
Resale properties can now be marketed by a restricted number of authorised brokers (commonly capped at three) to eliminate duplication and ghost listings.
3-Day Update Rule
If a property is sold or rented, the listing must be updated or removed within 3 days. Inactive listings are considered violations.
Mandatory Form A
No property can be advertised without a signed Real Estate Marketing Agreement (Form A) between the owner and broker.
Form A is digitally verified via Trakheesi and defines each party’s legal responsibilities.
Penalties for Non-Compliance
Dubai has begun immediate enforcement, with fines already being issued.
Media Council Violations
- Advertising without an advertiser permit
- Fines start from AED 10,000
DLD / RERA Violations
- Missing Trakheesi permits
- Expired permits
- No QR code
- False or misleading claims
- Typical fine: AED 50,000
Severe or Repeat Violations
- Mass unlicensed advertising
- Repeated breaches
- Fines can reach AED 1,000,000
- Risk to brokerage RERA license and reputation
Why These Rules Matter
- Dubai introduced these regulations to:
- Eliminate fake and misleading listings
- Protect buyers, tenants, and investors
- Increase transparency and trust
- Align with international best practices
- Support long-term market sustainability
As Dubai attracts more global investors and first-time buyers, credibility is no longer optional—it’s mandatory.
What Agents & Brokerages Should Do Now
Immediate action checklist:
- Ensure UAE Media Council Advertiser Permits are active for all promoters
- Verify Trakheesi permits for every listing
- Display QR codes, license numbers, and permits clearly
- Remove or update inactive listings within 3 days
- Never advertise without Form A authorisation
- Vet freelancers and influencers for valid permits
How BUSINESS HOUSE Helps You Stay Fully Compliant
Navigating Dubai’s 2026 real estate advertising framework requires expert coordination, documentation, and digital discipline—this is where BUSINESS HOUSE becomes your strategic partner.
BUSINESS HOUSE supports real estate firms by:
1. Structuring compliant digital marketing workflows
2. Managing permit-ready creatives and content formats
3. Ensuring listings follow DLD, RERA, and Media Council rules
4. Assisting brokerages with process audits and compliance-first branding
5. Helping agencies turn regulation into a trust-building advantage
In a market where non-compliance can cost lakhs—or even millions—professional guidance is no longer optional.
With BUSINESS HOUSE, compliance becomes clarity, structure, and credibility—allowing real estate brands to market confidently, legally, and competitively in Dubai’s evolving 2026 landscape.